1st Gen Health & Fitness launched as a complete brand — the full public website AND the commerce system behind it. A marketing site built for athletes, a branded storefront reading from the same live inventory the warehouse runs, self-serve tracking, and the operator console. The public face and the system behind it, one build.
Live brand · 1stgenpeptides.com
Orders in a DM thread. Stock in a spreadsheet. Two numbers that never matched.
Then it became one number.
1st Gen isn't just a store — it's a brand built for athletes. We designed and built the entire public site: a cinematic marketing home, the founder's transformation story, a searchable peptide index, a performance-enhancing education hub, and a contact intake — then the storefront and the system behind it. One cohesive identity, end to end.
Buyers build a cart from a live single-vial catalog — pick the items, set quantities, watch the total build, with order limits and shipping baked in. Each request is reviewed by the team within 24 hours, so software and a human both check every order.
Was a DM thread retyped by hand → now a structured request
The number a customer sees on the storefront is the same number the warehouse manages in the back office — updated by the minute. No double entry, no drift. When a vial sells, both sides know instantly.
Was two spreadsheets that drifted → now one live numberAn order number and an email is all it takes — buyers look up their own order and status, anytime. Support isn't a bottleneck because the system already answers the question.
Was answering status messages all day → now self-serve
The storefront is the front of house. Behind it sits the operations console — every SKU with live stock, in-transit counts, cost, price and margin, plus auto-purchase-orders that reorder low stock before it runs out. The whole business, one screen.
The whole catalog can be re-counted in one screen — every change written to an audit trail — so the team adjusts hundreds of vials in seconds and the storefront reflects it instantly. The back of house scales from the first sale.
Was counting by hand → now bulk, audited, instant
Walk us through how an order moves through your business — from the first message to the package on the truck. We'll show you exactly which steps software should be running, and syncing, instead.
Book a Process Automation Audit Every screen above is the real product. Founder-engineered by ParaWav AI · Not a template. Not duct-tape.